Hey, I'm Alex.
I'm a industrial designer turned interaction designer, currently doing my master's in Interaction Design in the very north of Sweden.

I love to build tools that empower people.

During my Industrial Design studies, I always had the curse of just conceptualizing products but never realizing them, just because the journey from ideation to implementation was always too long.
I never felt the impact of the work I was doing.

This changed when I started to code small tools for my industrial design colleagues at school, just about two years ago. Whether it was a small tools that helped my colleagues with their 3D renders, or a program that sends you a message when the school computer is finally done rendering — even if it was just a handful of people using them, they liked it and I felt amazing because they were using and enjoying something I built.
The possibility to have such a short leap from envisioning an idea to bringing it to people made me fell in love with digital products and eventually interaction design.

Today I'm passionate about building tools and experiences that can be quickly deployed to people. Building fast means failing fast and failing fast means more opportunities to explore a broader spectrum of possibilities.


  • MFA Interaction Design At UID I learn and engage in human-centered practices and enjoy tinkering, building and breaking
    Umeå Institute of Design
    2020 — Present
  • BA Industrial Design Throughout my years in Wuppertal I've developed a expertise in construction, rapid prototyping techniques and user research methods and practices
    when of Wuppertal
    2015 — 2020


  • Design Intern During my time at NVIDIA, I worked at the intersection of physical and digital experiences across the disciplines of Industrial and Experience Design
    Spring 2019
  • Keyshot Tutor As part of the Luxion Keyshot Student rep program, I lectured Keyshot in Germany and the US and hosted small demos. I also helped shaping the very first Keyshot curriculum
    2018 — 2020
  • Interaction Designer Working in a interdisciplinary team of engineers, interaction designers and product designers in the area of smart home automation
    2017 — 2018



  • User Research At UID I learn and engage in human-centered practices and enjoy tinkering, building and breaking
  • Wireframing Wireframing in different fidelities from pen and paper to Figma and Framer
  • Prototyping Low and high fidelity prototyping ranging from digital to physical mediums
  • User testing Engaging users in usability tests and validate findings with users
  • System building System mapping and thinking and working in circular systems


  • Adope PS + AE The adobe suite is my daily driver for everything photo and video manipulation related
  • Figma Figma is my daily driver for wireframing, visual design. I recently started doing my illustrations there, too
  • Framer I use Framer to build data-driven prototypes
  • Solidworks I use Solidworks for construction and validating ideas in CAD or to prep physical prototypes
  • Rhino I use Rhino as a substitute for Solidworks for faster iterations and rapid prototyping
  • Blender I use Blender to create 3D assets and prep 3d animations
  • Keyshot I use Keyshot to visualize products or prototype scenes for physical photo shoots
  • Unreal Engine I use Unreal Engine to prototype and mockup AR and VR experiences
  • Git-based workflows I use a git-based workflow for almost all my projects to enable collaboration and improve versioning


  • JavaScript JavaScript is how I talk to machines
  • React + VueJS I use JS frameworks to build my ideas or to prototype or mockup device-agnostic interfaces
  • Node.js I use Node.js to mockup backends that communicate with my frontend
  • Python I use Python to talk to my Raspberries
  • HTML, CSS, SASS I use HTML & CSS to send spaceships to Mars